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Case study · Multi-brand analysis

LINE linking: linked members are 3–4x more likely to buy

Across three brands, LINE-linked members were 3.17 to 4.25x more likely to buy and repurchased over 2x as often. A CDP plus LINE linking names every customer.

Linked members buying
4.25x
Linked member repurchases
2x+

Solutions usedCustomer Data PlatformLINE Marketing Platform

Brands hold a wealth of member data, but if they can’t tell who is who, that data is a dormant asset. Combining a CDP with LINE account linking turns anonymous members into known customers, so brands can pinpoint what each person needs.

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Challenge

One customer, three people

A member signs up in the app, shops in store and engages on social media, yet the brand can't confirm these actions belong to the same person:

  1. Wasted marketing spend: High-potential customers go unrecognized, so campaigns cast a wide net.
  2. Broken customer experience: Products viewed on the website are unknown to staff in the store.
  3. Weak basis for decisions: Scattered data hides the true impact of campaigns.

Purchase activity compared

Purchase rate: linked vs. unlinked members

Brand ALinked 24%, unlinked 6%
4x
Brand BLinked 34%, unlinked 8%
4.25x
Brand CLinked 19%, unlinked 6%
3.17x
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Linking rate and revenue

Higher linking, higher revenue

  • Brand A (nearly 200,000 members): Promoted linking online and offline; a 75% linking rate drove 84% of revenue, and linked members repurchased at more than 2x the rate of unlinked members.
  • Brand B (1 million members): Promoted linking briefly; a 29% linking rate contributed about 38% of revenue, with repurchase rates also more than 2x higher.
  • Brand C (1 million members): Did not promote linking at all; only 21% of members could be identified, accounting for 20% of revenue, with repurchase rates close to those of unlinked members.

CDP + LINE linking

Know your customers, answer these questions

The CDP stitches behavior on the website, app, stores and LINE into one person (a Single Customer View), and LINE linking is the key to identifying them.

  • Who is this customer?

    Recognize the same person across channels and build a complete member profile.

  • What are they interested in?

    Infer preferences from browsing, clicks and interactions.

  • What did they last buy, and where?

    Online and offline purchase details in one place.

  • How long since they came back?

    Track the lifecycle and reach out before they churn.

Put a name to every member

Tell us about your member base and channels, and a consultant will suggest ways to raise your LINE linking rate.

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Solutions used

  • Customer Data Platform

    Customer data platform (CDP): unify member data, let AI diagnose sales changes and propose campaigns, and base decisions on audiences, product tags, journeys and channel results.

  • LINE Marketing Platform

    AIM for LINE: member binding, tags, personalized messages, lucky draws, MGM, surveys and analytics. Grow your LINE Official Account, cut blocks and turn LINE friends into customers.

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