LINE Simple Beacon
Power up your O2O smart marketing
The perfect partner for your LINE Official Account
Combine your LINE Official Account with Simple Beacon Bluetooth technology to detect nearby shoppers, send precise push messages and turn passersby into loyal customers.
The challenges of in-store marketing
Data gaps
Foot traffic at offline events rarely becomes online data, so you can't see where customers go.
Waiting passively
Traditional marketing can only wait for customers to walk in, with no way to reach them first.
Missed moments
Printed flyers cost a lot and work poorly, often missing the moment when customers decide to buy.
The solution
Simple Beacon
Proactive, precise push messages. Simple Beacon is a small Bluetooth transmitter: when a phone with Bluetooth on comes within about 10-50 meters, your LINE Official Account sends your preset message.
Compact, deploy anywhere
No complex installation. It runs on batteries and fits easily in stores or exhibition halls.
No extra app to download
Built into the LINE ecosystem, so shoppers don't need a new app, which keeps usage as high as possible.
Low power, stable signal
BLE technology keeps it stable and power-efficient, with a range of up to 10-50 meters.
How it works: reach shoppers in three steps
No extra app needed. Use LINE, the most widely used app in Taiwan, for a seamless marketing experience shoppers barely notice.
01. Approach
A shopper with Bluetooth on enters the 10-50 m signal range
02. Detect
Simple Beacon sends a signal and LINE detects it automatically
03. Push
Your Official Account pops up a welcome message or coupon
Use cases
From retail stores and financial services to large trade shows, Simple Beacon creates unique interactive experiences
Use case
Retail and dining
Turn passersby into walk-ins
Market proactively to foot traffic near your store and boost visits and conversion
- Walk-by push: send a "limited-time coupon" to people passing your door
- Digital menu: an ordering link pops up on the phone once guests are seated
- VIP recognition: staff are notified instantly when a regular walks in
- Satisfaction survey: send a survey automatically when customers leave
Use case
Large events and trade shows
Better on-site engagement
Automated push messages and interactive point collection get visitors more involved and make the show more fun
- Contactless check-in: send the entry pass and map automatically near the entrance
- Booth challenges: visitors earn digital points automatically at selected booths
- Smart guide: detailed information pops up in front of each exhibit
- Live announcements: broadcast key events or prize draws to the whole venue
Use case
Financial services
A premium wealth management experience
Smart recognition and precise push messages give VIP clients seamless, personalized financial services
- Welcome push: when clients enter a branch, a welcome message and queue number pop up automatically
- VIP recognition: relationship managers are notified instantly and can greet high-net-worth clients in person
- Precise marketing: push relevant investment products or credit card offers based on the client's counter visit
- Paperless service: digital forms and service satisfaction surveys are sent automatically
Why Simple Beacon x LINE?
Upgrade your Official Account and capture O2O opportunities, starting today
- LINE penetrationTaiwan's most popular app, reaching the widest user base
- 90%+
- Zero download frictionNo new app to install, so joining is easy
- 0
- Precise retargetingStore visits plus LINE engagement data for precise lists
- Data
Beacon plus OMO converts better
Automate in-store engagement, connect the member journey, and drive repeat visits and sales growth
Turn passersby into store visitors
Tell us about your stores or event venues. Our consultants will suggest where to place beacons and what to send.
Contact us to learn more Simple Beacon tips
Leave your contact details and one of our consultants will get back to you shortly.
- Phone: +886-2-2515-5633
- Fax: +886-2-2515-6535
- Email: sales@esi-tech.net
