Case study · Fashion retail
MGM referrals: daily new LINE friends up 86%
A fashion retailer used ESi AIM's Member Get Member (MGM) referrals in a two-step summer sale: daily new friends +86% and daily unblocks +92%.
- Average daily new LINE friends
- +86%
- Average daily unblocks
- +92%
Solutions usedLINE Marketing Platform
During its summer sale, a fashion retailer wanted to gain LINE friends, win back friends who had blocked its account, and turn new friends into buyers. Using Member Get Member (MGM) referrals in ESi Technology’s AIM, it turned a single sale into a campaign people actively shared.
Goals
More friends who also buy
- Grow LINE friends: Push up the official account's friend count during the sale.
- Win back blocked friends: Get friends who blocked the account to unblock it.
- Drive purchases: Make new friends more than a number: a group of customers who place orders.
Approach
Draw first, then invite friends
- Draw first: LINE friends enter a prize draw, attracting the first wave of participants.
- Then invite: Inviting friends to add the official account and complete set tasks unlocks more rewards.
Drawing first and inviting second gives participants a reason to share, carrying the campaign all the way from new friends to purchases.
Results
+86%
Average daily new LINE friendsDaily growth while the MGM campaign ran
86% more new friends every day
While MGM ran, average daily new friends grew 86% and average daily unblocks grew 92%. The campaign brought in not just short-term traffic but customers with real purchase potential.
MGM features
Six design choices behind the results
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Custom copy and landing pages
Each campaign has its own theme; this one used a summer sale design.
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Flexible qualifying rules
Adding the account can be enough to join, or a purchase task can be required to unlock bigger prizes.
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Tiered rewards
Stage 1 offers a draw for small prizes; stage 2 unlocks the grand prize by inviting friends.
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Automatic reward delivery
Coupons or exclusive items are sent automatically when each stage is completed.
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Real-time reports
See results for each stage in real time and adjust the campaign at any point.
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Connected game modules
Prize draws, surveys and other AIM interactive modules can run before or after MGM.
Why AIM
From new friends to sales, all in one
AIM has a range of built-in gamified marketing modules, so brands can easily design campaigns, attract new friends and turn them into customers. Campaign copy, staged design and clear analytics make every campaign better than the last.
Want to grow friends with MGM?
Tell us your campaign goals, and a consultant will suggest a design based on your LINE Official Account today.
Solutions used
LINE Marketing Platform
AIM for LINE: member binding, tags, personalized messages, lucky draws, MGM, surveys and analytics. Grow your LINE Official Account, cut blocks and turn LINE friends into customers.
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