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Follow the latest global MarTech trends, digital transformation news and practical uses of digital technology. ESi Technology keeps you up to date.

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Digital marketing
AIM LINE Marketing: Precise Member Segmentation for Retail Repeat Sales
Oct 20, 2026
Software updates
From Acquisition to Retention: How CDP × LINE Grows Customer Lifetime Value
Aug 11, 2026
Software updates
What Is a LINE Marketing Platform? Members, OMO and Data Integration Explained
May 18, 2026
Digital marketing
OMO Membership: Close the Last Mile and Let Stores Sell Online Too
Mar 30, 2026
Digital marketing
Building a Member Tagging System from Scratch: Monetize Data with AIM and a CDP
Feb 13, 2026
Software updates
Customer Retention for Retail Brands: CDP, Membership and Repeat Purchases
Dec 11, 2025
Trends
Maximizing LINE CRM Integration: From OA Connection to Cart and Order Alerts
Nov 18, 2025
Digital marketing
What Is a CDP? From Data Integration to Precision Marketing and 360° Profiles
Nov 10, 2025
Trends
Members Ignoring You? 3 Psychological Levers, LINE Funnels and CDP Conversion
Jul 28, 2025
Trends
Double Your Open Rate with Smart Send Time: 3 Strategies to Boost Results
May 26, 2025
Company news
ESi Technology Wins Silver in Taipei Workplace Gender Equality Certification
Apr 7, 2025
Trends
2025 Marketing Trends: Personalization and AI Drive Brand Growth
Mar 5, 2025
Trends
The Core of Private Traffic: 5 Key Strategies for Sustainable Business Growth
Feb 14, 2025
Digital marketing
LINE Official Account Marketing in 2025: 8 Ways to Engage Members and Convert
Jan 14, 2025
Digital marketing
How Retail Membership Management with a CDP Improves Customer Experience
Jan 6, 2025
Trends
Scott Brinker on MarTech Trends for 2025 and Why CDPs Matter
Dec 10, 2024
Digital marketing
Turn New Members into Repeat Buyers: 5 Automated Ways to Lift Conversion
Nov 14, 2024
Trends
A Complete CDP Data Strategy for Precision Marketing and Growth
Nov 12, 2024
Trends
Double 11 Member Marketing: Using a CDP to Lift Conversion Rates
Oct 11, 2024
Trends
All-in-One CDP: Data-Driven Precision Marketing and the Key to Business Growth
Aug 20, 2024
Trends
Integrate Your CDP with Ad Platforms for a High-Converting Customer Journey
Jul 17, 2024
Digital marketing
Data-Driven Customer Data Platforms (CDP) Help Brands Automate Marketing
Jul 10, 2024
Trends
Why Marketing Automation Matters: 10 Ways to Lift Conversions
Jun 25, 2024
Digital marketing
Why Customer Loyalty Matters: 5 Ways to Keep Customers Coming Back
Jun 6, 2024
Software updates
OpenAI Launches GPT-4o: Real-Time Voice and Video Chat That Hears and Sees
Jun 3, 2024
Digital marketing
5 Benefits of Marketing Automation Software: Reach and Engage More Audiences
May 28, 2024
Company news
Putting Sustainability into Practice: ESi Technology Holds a Beach Cleanup
May 27, 2024
Digital marketing
Post-Purchase Marketing: Build Customer Loyalty and Drive Repeat Purchases
May 24, 2024
Trends
Cart Abandonment: 4 Common Causes and 8 Strategies to Lift Checkout Conversion
May 20, 2024
Digital marketing
Customer Churn, the Hidden Growth Killer: Keep Key Customers, Earn 5x
May 10, 2024
Software updates
OpenAI's Sora Turns One Sentence into a 60-Second Video: What Makes It So Good?
Feb 27, 2024
Digital marketing
What Is a Customer Data Platform (CDP)? How It Helps Companies and Marketers
Feb 5, 2024
Digital marketing
Goodbye Third-Party Cookies in 2024? How Brands Can Mine Visitor Data
Jan 4, 2024
Digital marketing
How a CDP Personalizes Member Experiences, Reveals Profiles and Lifts Conversion
Oct 3, 2023
Trends
CRM, CDP or DMP? The 80/20 Rule for Keeping Your Most Valuable Members
Sep 18, 2023
Trends
Cookies Are Ending and Ads Are Underperforming: How Should Businesses Respond?
Sep 11, 2023
Digital marketing
Data-Driven Decisions: How MarTech Helps Brands Transform Member Engagement
Sep 4, 2023
Digital marketing
New Prices, New Era: Personalized Traffic on LINE
Aug 30, 2023
Trends
A Revolution in Marketing: AI Leads the New Wave of Digital Marketing
Jul 18, 2023
Trends
More Complete Personalization: 2023 Trends Explained
Dec 13, 2022
Company news
Congratulations! ESi Earns ISO 27001:2013 Information Security Certification
Aug 25, 2022
Trends
Digital Marketing Trends for 2022
Feb 9, 2022
Digital marketing
7 Steps to Becoming a CDP Pro: The CDP Maturity Model
Jan 12, 2022
Digital marketing
The Essence of a CDP
Mar 29, 2021
Company news
ESi's Second 2020 Company Trip Sets Off
Oct 26, 2020
Digital marketing
Should You Keep Investing in LINE? Build a Membership Program on LINE
Sep 17, 2020
Digital marketing
What Is Personalization?
Sep 11, 2020
Company news
The First Group Sets Off on the ESi 2020 Company Trip
Sep 8, 2020
Digital marketing
An Introduction to the Gartner DXP Magic Quadrant
Sep 8, 2020
News
Gartner 2020 DXP Magic Quadrant
Sep 3, 2020
Software updates
The Secrets Behind LINE 2.0 You Didn't Know
Jun 20, 2020
Digital marketing
Building Customer Loyalty in Healthcare Through "Digital Empathy"
Jun 6, 2018
Trends
Challenges and Responses in the New Retail Era
Nov 13, 2017
Telemarketing-Call Center
Emotionless Chatbots Are Taking Over Customer Service. Good News for Customers?
Sep 5, 2017
Dynamics CRM
Telemarketing Trends Seminar: Striking Gold in Your Customer Data
Aug 17, 2017

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