Success Cases
Case studies
See how brands across industries engage their members with a CDP and the LINE marketing platform.
Case study · Multi-brand analysis
LINE linking: linked members are 3–4x more likely to buy
Across three brands, LINE-linked members were 3.17 to 4.25x more likely to buy and repurchased over 2x as often. A CDP plus LINE linking names every customer.
Case study · Fashion retail
MGM referrals: daily new LINE friends up 86%
A fashion retailer used ESi AIM's Member Get Member (MGM) referrals in a two-step summer sale: daily new friends +86% and daily unblocks +92%.
Case study · Women's fashion
Women's fashion: LINE prize draws lift unblocks +136%
A fast-fashion women's brand with 600,000 LINE friends ran prize draws on ESi AIM: daily new friends +64%, daily unblocks +136%, buyers +16%, orders +18%.
Case study · Events
LINE SMB Day: 66.3% joined the stamp game, 99.2% entered the draw
At LINE SMB Day, LINE partner ESi Technology ran a gamified stamp card on the official account: 66.3% joined and 99.2% finished and entered the draw.
Case study · Life insurance
Life insurance: games surface prospects, then hand them to agents
A life insurer uses LINE linking and games to find young prospects, sends tips and purchase links, and refers those needing planning to brokers.
Case study · Asset management
Asset management: closing every account-opening drop-off with LINE and a CDP
An investment firm uses LINE linking and a CDP to spot drop-offs, win back sign-ups and suggest new funds, deployed on premises for data compliance.
Case study · Luxury apparel
Luxury apparel: growth without discounts, annual revenue +31.1%
A no-discount luxury apparel brand with 60+ stores used a CDP to unify members and sales data: annual revenue +31.1%, average order value +17.7%.
Case study · Maternity and baby products
Maternity and baby: stage-based content lifts online revenue +140%
A leading maternity and baby brand automated content and offers for each stage from pregnancy to parenting: online revenue +140% amid falling births.