Case study · Women's fashion
Women's fashion: LINE prize draws lift unblocks +136%
A fast-fashion women's brand with 600,000 LINE friends ran prize draws on ESi AIM: daily new friends +64%, daily unblocks +136%, buyers +16%, orders +18%.
- Average daily unblocks
- +136%
- Average daily new friends
- +64%
Solutions usedLINE Marketing Platform
As cheap traffic dries up and acquisition costs soar, brands are turning to their own LINE Official Accounts. But even when friend counts look impressive, engagement is often flat and promotions go unanswered. A fast-fashion women’s brand with 600,000 LINE friends used AIM to turn its official account from a broadcast channel into an engagement hub.
Approach
A prize draw brings friends back
- Gamified engagement: Spin-the-wheel, slot machine and scratch-card draws turn brand messages from ads people passively receive into experiences they choose to join.
- Brand coupons as prizes: The prize itself is a reason to shop, channeling campaign buzz straight into sales.
Results
During the campaign vs. without one
- Average daily new friends
- +64%
- Average daily unblocks
- +136%
- Buyers
- +16%
- Orders
- +18%
Friend relationships
More new friends, blockers return
- A surge of new friends: At its peak, a single day of the campaign added more than 1.6 times the usual number of new friends.
- Trust restored: Unblocks grew 136%, as users were again willing to receive brand messages, raising effective reach.
Sales conversion
From engagement to purchase, naturally
- Stronger purchase intent: Brand coupons spurred buying, and the number of buyers grew 16% during the campaign.
- Real order growth: Orders grew 18%, proving that LINE engagement directly drives sales.
Winning formula
Three keys to LINE success in retail
-
Smart reward strategy
Tie digital rewards such as coupons, discount codes and LINE POINTS to sales goals, linking play directly to purchase.
-
Build data assets
Who took part, what they won and whether they used it are recorded automatically, forming the basis for remarketing and segmentation.
-
Stronger friend loyalty
Regular gamified campaigns keep creating surprises and lower the cost of reaching friends in later marketing.
Turn your official account into a growth engine
Tell us about your LINE friend base and goals, and a consultant will suggest the right games and rewards.
Solutions used
LINE Marketing Platform
AIM for LINE: member binding, tags, personalized messages, lucky draws, MGM, surveys and analytics. Grow your LINE Official Account, cut blocks and turn LINE friends into customers.
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