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Data-Driven Marketing

Data-driven marketing strategy

Our CDP solution brings your data together

  • Marketing funnel: CDP features for each stage from awareness and consideration to conversion and loyalty
  • CDP features: audience criteria, audience lists, member and purchase data, tags and ad performance, and marketing campaigns

Three challenges in growing cross-border business

  • Market profiles are hard to draw

  • Local audiences are hard to read

  • Hard to keep optimizing

Market profile dashboard: sales figures, trend charts and map distribution

Market data that cuts ad costs

When companies go cross-border or enter a new market, they usually test and optimize media through online ads, which tends to be slow and expensive.

Consumer preferences now change so quickly that media optimization has to rely more on a data-driven approach. Market research and data integration speed up cross-border media optimization and lower ad costs.

Combine third-party market data with your own traffic analysis to layer data and build clearer market and audience profiles

An integrated data platform layers third-party market information on top of your own traffic data to find more precise customer profiles.

Precise customer profiles help you find more precise media audiences and lookalike audiences, greatly improving the efficiency of every kind of ad campaign.

Audience optimization report: traffic source distribution and audience overlap analysis
AIM audience lists: cards for lists such as active users, high purchasers in the last 7 days and repurchase reminders, showing reachable counts on LINE, EDM and SMS, with a custom list table below

Manage audiences flexibly with tags

  • Combine CRM and third-party tags
    Besides tagging customer attributes in your CRM, you can bring in tags bought from third-party platforms and add more tags while filtering, so you can manage tags from every angle
  • Combine tags into effective segment lists
    Full tag filtering lets you combine and exclude tags in complex ways to meet every marketing need
  • Retarget lists through ad platforms
    Through ad platform APIs, you can send selected lists straight to retargeting campaigns, or reach lookalike audiences to expand your traffic sources

Use data to find your next market

Tell us which market and audience you want to reach. Our consultants will recommend how to integrate data and optimize media.

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