Simple Beacon × OMO
A new way for stores to draw in shoppers and keep regulars
A solution recommended by an official LINE partner
The LINE Simple Beacon × OMO solution lets your LINE Official Account do more than send messages. It truly connects online and offline, so every passerby can become a repeat customer.
Is your brand facing these pain points?
Many brands have a LINE Official Account yet still struggle to bridge the gap between physical stores and digital marketing.
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Online and offline disconnected
In-store purchases and LINE interactions aren't linked, so you can't tell whether your online LINE friends have ever shopped in a store.
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Waiting for customers
Without automated triggers, you can only wait for customers to walk in or rely on staff to send messages by hand.
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Scattered relationships with regulars
When staff add customers on their personal LINE, it's hard to manage. Customers leave when staff do, and individual results can't be measured.
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Data that doesn't pay off
You have a huge number of LINE friends but can't measure how engagement contributes to actual revenue, so optimizing the marketing budget is hard.
End-to-end solution
Simple Beacon X OMO
We provide a complete ecosystem that integrates LINE Simple Beacon with an OMO system, starting an automated marketing journey the moment a customer walks past your store.
Auto-detect
Install Simple Beacon in your store, and when LINE Official Account friends pass by, they automatically receive a welcome message or coupon.
Personal service
With OMO tools, store staff serve regulars directly in the LINE Official Account, and the full conversation history is kept.
Attribution
Combine online engagement with offline transaction data to calculate precisely how much in-store revenue each digital interaction brings.
Scenario-based marketing experiences
The right customer journey for each retail format
Scenario
Department store counter
Re-engage regulars precisely and attribute sales automatically
- Re-engage passersby: when regular customer Mei walks past the counter, the beacon automatically sends her an invitation to a personal skincare consultation and a voucher for a free sample.
- Recognize her in store: as Mei walks in, the store advisor's tablet shows a "VIP Mei has arrived" alert, so she gets personalized service right away.
- Attribute sales automatically: after checkout, her purchase is added to her LINE member profile and the sale is credited to that store advisor.
Scenario
Chain stores
Wake up dormant customers and raise repeat purchases
- Automatic push messages: a member who hasn't visited in a while passes a store and receives an exclusive offer: "Long time no see! 10% off today only."
- New arrivals guide: once inside, the customer gets styling ideas for this season's new arrivals on their phone, making them more likely to buy.
- Data insights: back-office reports compare the repeat purchase rate and average order value of beacon-engaged members with other members, so you can keep improving your push messages.
No more fragmented data
See the complete customer profile
Connect POS, CRM and LINE Official Account engagement data to see your true marketing results.
Store performance metrics
- Beacon triggers
- Store visit conversion rate
- Linked members
- OMO share of revenue
Store staff performance metrics
- Customers served online
- Messages sent
- Attributed sales
- Regular customer retention rate
FAQ: implementation and how it works
Do customers need to install an app for Simple Beacon?
No! The biggest advantage of Simple Beacon is that no app is needed. As long as customers have Bluetooth turned on and LINE installed, they receive push notifications as they pass your store.
How far does the beacon reach? Can the range be adjusted?
A standard Simple Beacon has a range of about 10~30 meters. We can adjust the signal strength in the back office to suit your store's layout and needs, so people passing farther away aren't disturbed.
Can different member tiers receive different messages?
Yes. Once our OMO system is connected to your member database, you can set push rules. For example: invite VIPs to a new product preview and send first-time passersby a new-customer coupon.
Can it connect with our existing POS and CRM systems?
We have extensive API integration experience and can connect with the major POS and CRM systems on the market. If you use a custom system, we can provide standard API documentation to help your technical team integrate.
How long does implementation take?
A standard rollout takes about 4~8 weeks, covering requirements interviews, beacon placement planning, system setup and testing, and training for counter staff. We provide a full timeline to keep the project on track.
Meet Simple Beacon
Turn in-store signals into automatic engagement. Meet the OMO module to connect the member journey and boost conversion.
Turn every passerby into a repeat customer
Tell us about your stores and member system, and a consultant will plan beacon placement and an OMO rollout timeline.
Contact us to learn more Simple Beacon tips
Leave your contact details and one of our consultants will get back to you shortly.
- Phone: +886-2-2515-5633
- Fax: +886-2-2515-6535
- Email: sales@esi-tech.net
