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Adobe Experience Cloud

Adobe Experience Cloud

Content, data and marketing campaigns on one platform

From web content and analytics to personalization and cross-channel marketing automation, Adobe Experience Cloud gives every customer a consistent, tailored experience on every channel. ESi helps you plan, implement and keep improving results.

Identifiers from multiple sources merged into a unified profile of one customer

What is AEC

One platform, one view of each customer

As digital channels multiply, visitors leave ever more scattered footprints. Adobe Experience Cloud brings data from every source together into a single customer, so you can manage content, analyze results, send marketing campaigns and run ads in one place.

Each solution can be implemented on its own or combined with others, giving marketing teams one integrated way to work.

Before and after an Adobe Experience Manager site redesign, with the performance score rising from 18 to 98

Adobe Experience Manager

Faster, better-looking websites

  • Content management (CMS): rated by Gartner as a leading digital experience platform, it manages content for every touchpoint across websites, apps, stores and the customer journey.
  • Performance and experience: redesigned sites load faster, with much higher performance scores.
  • Component-based editing: marketers build and publish pages themselves without waiting on engineers.
Adobe report analyzing audience size by data source

Adobe Analytics

Understand customers, not just traffic

  • People-centered analytics: see from the customer's point of view what they need and what they are looking for.
  • Find your most valuable segments: split audiences by data source and behavior, and compare their size and performance.
  • Act on insights: apply analysis directly to marketing and business decisions.
A personalized message from Adobe that automatically includes a birthday offer based on customer data

Adobe Target

Content made for every visitor

  • Fast A/B testing: run quick experiments on web pages or apps to find the version that converts best.
  • Personalized experiences: automatically show content and offers that match each customer persona, such as an exclusive birthday discount.
SMS and Email appointment reminders sent across channels by Adobe Campaign

Adobe Campaign

Cross-channel marketing automation

  • Data, design and delivery in one go: combine customer data with content design and send email, text messages and app push messages automatically.
  • A smooth cross-channel experience: follow up automatically based on each interaction to lift response and conversion.

More solutions

Ads and audiences on the same platform

  • Audience Manager

    A data management platform (DMP) that builds visitor profiles, finds your most valuable groups and puts them to work in ad campaigns and other digital channels.

  • Advertising

    Programmatic ad buying and optimization that brings search, display, social and TV advertising together on one platform.

Industries

Digital experiences for every industry

  • Airlines and travel

  • Retail

  • Media and entertainment

  • High tech

  • Financial services

  • Telecommunications

Implementation services

An experienced team that delivers results

Adobe Experience Cloud is powerful and needs expert consultants to implement. ESi has years of MarTech build and implementation experience to help you get a strong return on investment.

  • Planning

    Review your current systems and data, then decide which solutions to implement and what to do first based on your goals.

  • Implementation and integration

    Build the platform and connect it to your website, CRM and existing enterprise systems.

  • Continuous optimization

    After launch, refine content, audiences and marketing flows based on data so results keep improving.

Enterprise systems that integrate with Adobe: Microsoft, ServiceNow, AWS, SAP, Oracle, IBM, Google, PayPal and Salesforce

Adobe × Microsoft

Connected to the systems you use

A smooth customer experience starts with tightly connected tools. Adobe integrates deeply with Microsoft and other enterprise systems, so customer data and marketing processes flow freely between them.

Which Adobe solution should you start with?

Tell us your goals and current systems. Our consultants will recommend the order and scope of implementation.

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