LINE PNP
LINE notification messages
The best alternative to business SMS
With just a phone number, send delivery, prize, shipping and other notifications from your brand's LINE Official Account. Recipients see at a glance who sent it, at about half the cost of SMS.
LINE notification messages
Recipients know instantly who sent it
- Clear sender: sent from your brand's Official Account.
- Build brand goodwill: recipients can add you as a LINE friend right away.
- Easy to read: a clean layout with key information at a glance.
- Attractive design, more clicks: message styles with a polished brand look.
- One tap to customer service: questions go straight to you on LINE.
Traditional SMS
Unknown senders, links nobody trusts
- Unknown number: recipients don't know who sent it.
- Shared numbers: messages from different brands get mixed together.
- Hard to read: plain text with cluttered information.
- Links that look like scams: people are afraid to tap short URLs.
- No instant help: there's no one to ask when questions come up.
Sending cost
Save about half on every notification
- LINE notification messagesPer message, lower at high volume
- $0.3–0.4
- Traditional SMSPer message
- $0.7–1
- SMS costs saved
- About 1/2
Three ways to send, compared
| Feature | LINE notification messages | LINE push messages | SMS |
|---|---|---|---|
| Sending cost | $0.3–0.4 per message (lower at high volume) | $0.11–0.2 per message | $0.7–1 per message |
| Delivery rate | Medium | Low | High |
| Message format | Notifications with a polished brand look | Varied message templates | Plain text and links only |
| Likelihood of joining the Official Account | High | Already a friend | Low |
| Requirements | Just a phone number, friend or not | Must be an Official Account friend | Member phone number |
| Trust | High: sent by the Official Account | High: sent by the Official Account | Easily confused with scam messages, and SMS numbers may be blocked |
ESi AIM
Three features of the sending engine
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Automatically picks the cheapest route
Ranks options by notification cost and uses the phone number to match the right sending method automatically.
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More members linked as friends
Reach members who haven't joined your Official Account yet, build goodwill and get them to link up.
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Fast implementation
As a LINE Tech Partner, ESi helps businesses roll out notification messages quickly.
See how much you could save on SMS
Tell us your monthly notification volume, and a consultant will estimate the cost of switching to LINE notification messages.
Try it now
Leave your contact details and one of our consultants will get back to you shortly.
- Phone: +886-2-2515-5633
- Fax: +886-2-2515-6535
- Email: sales@esi-tech.net
