LINE Marketing Platform
AIM, the LINE Marketing Platform
Gain LINE friends, avoid blocks, and turn friends into customers
Member binding, tag-based segmentation and personalized messages, plus lucky draws, MGM, surveys and full analytics, turn your LINE Official Account into a traffic pool your brand owns.
- New friends per dayMGM friend referral case
- +86%
- Unblocks per dayWomen's fashion brand lucky draw case
- +136%
- Purchase rate of bound membersLINE member binding analysis
- 4.25x
- LINE service satisfactionESi LINE services client survey
- 90
Where is your Official Account stuck?
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How do you attract friends?
People tune out one-way ads. You need fun campaigns that make friends join and share on their own.
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How do you engage friends?
Block rates stay high. Use tags to segment and send messages only to people who care.
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How do friends become customers?
Every message costs money. Track opens and clicks, and use campaign data to find who to retarget.
Growth hacking
Grow your own traffic pool
Run your account with a digital marketing funnel (the AARRR or RARRA model): attract, acquire and retain. AIM has features for every stage of the funnel.
- Precise audiences: manage your traffic and send each message only to the right people.
- Interactive campaigns: bring in new friends and win back existing ones.
- CRM integration: see every member's full journey.
Messaging
Every message targeted and tracked
- Precise targeting: include and exclude multiple lists, and estimate message volume before sending, so you can assess cost before and after.
- LINE attribute targeting: filter friends by age, gender, region, operating system and how long they have been friends.
- Notification messages: send card transaction, booking and other notifications to each friend in real time via API.
- Personalized content: show different messages and rich menus to different friends.
- Keyword auto-replies: trigger interactions or campaigns, and reply automatically when new friends join or unblock you.
Audiences & tags
Know every friend through tags
- Audience lists: combine tags, message views, campaign participation and other criteria to find distinct audience groups.
- Friend tagging: tag on click, tag manually or import tags, and each friend's profile gets clearer over time.
- Tag weighting: weight tags by when and how often they were applied to rediscover friends from new angles.
- Tag categories: as tags pile up, organize them into categories so they stay usable.
Campaigns
Friends who engage and share
- Friend binding: let friends introduce themselves, turning anonymous friends into known members.
- MGM friend referral: existing friends invite new ones and quickly bring in fresh traffic.
- Event promotion: spread online and offline events as friends forward them.
- Surveys and quick quizzes: collect friend feedback and tag friends automatically as they answer.
Prize management
Let AIM run draws and prizes
- Prize pool management: stop tracking prizes in Excel. The system controls quantities and serial codes.
- Many ways to award prizes: click to claim, spinning wheel, slot machine and scratch card are all ready to go.
- Varied prizes: physical prizes, digital codes, and LINE POINTS credited directly.
- Flexible odds: everyone wins or chance-based wins, with limits on prizes or number of wins.
Source tracking
A QR code for every channel
- Online: give each fan page, post and digital ad its own URL and QR code, and compare how much traffic each brings.
- Offline: create a dedicated QR code for every store, branch, exhibition and event venue.
- Staff: store staff and sales reps get their own QR codes, so you can count the friends each one invites.
Analytics
Data you can read and use
- Dashboard: follow what your friends are doing at any time.
- Message and campaign reports: see results for every message and every campaign on its own.
- Keyword trends: see where conversations with friends and the channel come from.
- List reuse: filter new precise audiences from your data and send the next wave of marketing right away.
LINE PNP
LINE notifications, even for non-friends
With just a phone number, you can send notification messages to members on LINE.
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Known members who aren't friends
Messages arrive by phone number. Members don't need to add your Official Account first.
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Delivery, prize, shipping alerts
Notifications come from your Official Account, which people trust more than text messages.
Enterprise
Built for scale and many accounts
- Unified service model: routing and dispatch bring your company's separate LINE accounts together.
- System integration: we help connect your internal systems with LINE.
- Performance and security: meet performance and information security requirements, even with a very large friend base.
- Implementation consultants: ESi's consulting services make sure your system goes live successfully.
LINE Account Solutions Tech Partner
ESi Technology is a LINE Silver Technology Partner. Together with the AIM platform, we deliver the best solution for you.
Companies that use our solutions
Let us help you run an effective LINE marketing strategy.
Make your Official Account drive revenue
Tell us how many friends you have and what you want to achieve. Our consultants will suggest the first campaigns and segments to start with.
Contact us
Leave your contact details and one of our team will get in touch with you shortly.
- Phone: +886-2-2515-5633
- Fax: +886-2-2515-6535
- Email: sales@esi-tech.net
