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AI Digital Webmaster

AI Webmaster

Your website looked after every day, every change reviewed

Regular site audits, ready-made fixes and draft content updates. Every change comes with a preview site and a full record, and is published only after an editor approves it.

Pain Points

Once a site launches, no one looks after it

  • Slow updates

    Changing a paragraph or swapping an image means waiting in line for a vendor or engineer, and campaigns often miss their dates.

  • Search rankings slowly slide

    Broken links, overlong descriptions and missing alt text pile up, and no one checks regularly.

  • No one guards quality and security

    After launch, accessibility, performance and security settings are rarely checked again, and customers often find the problems first.

Demo screen: the AI Webmaster reports weekly site check results in a team chat, with fixes for broken links, alt text and search descriptions ready for review and publishing

Chat is the interface

A weekly audit report, fixes ready

  • Proactive audits: links, search descriptions, image alt text and page performance are checked regularly.
  • Fixes prepared as changes: issues found come with ready-made fixes and a full preview site.
  • Assign work in chat: "Change the date on the campaign page to next Friday." One sentence and the draft is done.

Capabilities

What the AI Webmaster can do

  • Content updates and publishing

    Drafts pages, articles and campaign content on request, following your brand voice and style guide.

  • SEO health checks

    Checks titles, search descriptions, redirects and broken links, and suggests fixes.

  • Accessibility and alt text

    Checks pages for accessibility issues and adds alt text based on image content.

  • Performance monitoring

    Measures page load speed regularly and finds the images and components that slow your site down.

  • Security settings checks

    Checks your site's security headers, certificates and third-party code, and alerts you to anything unusual.

  • Asset housekeeping

    Organizes image details and licenses in your asset library and flags assets about to expire.

Workflow

Every change is reviewed

  1. Audit or request

    Audits the site regularly, or takes content update requests in chat.

  2. Prepare the change

    Bundles the edits into one change and builds a full preview site.

  3. Editor review

    An editor compares before and after item by item, then approves or returns it.

  4. Publish and record

    Published after approval. Who changed what and when is all recorded, and you can roll back at any time.

AIM Sites change review: before-and-after comparison of each edit, with automated check results on the right

Best partner

Pair it with AIM Sites

The AI Webmaster works through the AIM Sites editor, with the same permissions, checks and review process as human editors:

  • Same permissions: it can only create drafts and changes. Publishing is always approved by a person.
  • Automatic checks: content format, wording, links, accessibility and security are checked before publishing.
  • Full preview: every change gets its own full-site preview.

Onboarding

  1. Step 1

    Website health check

    Review your site's pages, content workflow and current issues to find what needs attention most.

  2. Step 2

    Guidelines and permissions

    Set up your brand voice, terminology and review process, and decide what the AI Webmaster can handle.

  3. Step 3

    Training and pilot

    Train editors to assign, review and return work, and start the pilot with audits and small edits.

  4. Step 4

    Go live and ongoing support

    Expand the scope of work step by step. ESi consultants regularly review site quality and results.

FAQ

Do we have to use AIM Sites?

With AIM Sites you get the full permission, review and preview workflow. For other website platforms, our consultants can first assess what the AI Webmaster can take on.

Will the AI change the live website directly?

No. The AI Webmaster can only create drafts and changes. Publishing is always approved by an editor.

Keep your website at its best

Start with a website health check to see what your site needs right now.

Contact us

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