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Case study · Events

LINE SMB Day: 66.3% joined the stamp game, 99.2% entered the draw

At LINE SMB Day, LINE partner ESi Technology ran a gamified stamp card on the official account: 66.3% joined and 99.2% finished and entered the draw.

Joined the stamp card game
66.3%
Finished and entered draw
99.2%

Solutions usedLINE Marketing Platform

On March 14, 2024, LINE’s merchant news channel for businesses hosted “SMB Day: Grow Your Business with LINE” and launched Merchant Club, a new member loyalty program. As a LINE Silver Technology Partner, ESi Technology handled the on-site official account integration and the gamified stamp card experience.

LINE point card: congratulations, points complete and ready to redeem for a gift

Event design

Add the account, collect stamps on site

  • Enter a keyword to get a stamp card: Attendees add the LINE Official Account and type a keyword to receive a stamp card.
  • Visit booths to earn stamps: Complete on-site tasks to collect stamps.
  • Fill the card, claim prizes: A full card earns an entry to the prize draw and gifts.
LINE menu for the LINE SMB Day event: partner info, collect points for gifts and check-in

Personalized menus

Menus switch at check-in

  • Registered attendees: The menu shows event details and a check-in link, skipping the usual on-site check-in hassle.
  • After check-in: The menu switches instantly for quick access to the agenda and booth activities.
  • Other LINE friends: Keep the account's regular menu, unaffected by the event.

Results

A fun stamp game keeps people on site

Joined the stamp card game
66.3%
Finished and entered draw
99.2%
LINE point card: collect five points to redeem a gift

Technology partner

Smooth integration, complete data

ESi provided system integration and data tracking for the whole event to keep it running smoothly. The event showed that a fun stamp game draws in the target audience and lifts engagement between brands and merchants.

LINE marketing

Bring your next event to life

Tell us about your event's size and goals, and a consultant will suggest stamp tasks and menu designs.

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Solutions used

  • LINE Marketing Platform

    AIM for LINE: member binding, tags, personalized messages, lucky draws, MGM, surveys and analytics. Grow your LINE Official Account, cut blocks and turn LINE friends into customers.

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