CDP · Audiences

Audiences and tags

Build an audience and put it to work right away

Combine tags, behavior and transaction conditions into an audience, and know how many people each channel will reach before you send.

Popular audiences, updated daily

High-value members
Members with high recent spending and high order values, to prioritize.
Repurchase reminders
Members past their usual repurchase cycle who haven't returned, reminded in time.
Churn win-back
Members whose engagement and spending are declining, reached before they leave.

Tag management

Builds up automatically: clicking a message, joining a campaign or filling in a survey all add tags automatically.
Organized by category: tags are grouped by campaign, member tier and more, so they stay tidy as you grow.
Visible results: see how many times each tag was applied and to how many people at a glance.

How it works

Combine conditions
Freely combine or exclude tags, behavior and transaction conditions.
Estimate reach
See how many people LINE, email and SMS will each reach before you send.
Send or advertise
Connect directly to messages and journeys, or upload automatically to ad platforms.

Tell us about your member data and current tags, and a consultant will recommend the first audiences to build.

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