Skip to main content

AIM interactive activities module

LINE interactive activities

Turn LINE friends from passive readers into active participants

Tired of one-way push messages and keyword replies? Set a marketing goal and pick an activity: linking, MGM, campaign sharing, surveys, quizzes or lucky draws, and bring your Official Account to life.

Line chart: Official Account friend count over six months, marking growth during 9 campaigns

What the data shows

Friend counts climb during campaigns

We tracked one Official Account's friend count over six months: during each of its 9 campaigns, new friends rose sharply.

Six interactive activities

Choose activities by goal

  • Account linking

    OTP text verification confirms each friend's phone and real identity; linked friends get an exclusive rich menu.

  • MGM referrals

    Existing friends invite new ones and unlock rewards in stages, so your Official Account gets shared proactively.

  • Campaign sharing

    Friends share the campaign page with each other, and a share counts only once the page is viewed.

  • Surveys

    Many question types, automatic tagging from answers, and results you can export to Excel.

  • Quick quizzes

    A timed brand quiz; answer everything correctly to move on to the next activity.

  • Lucky draws

    Prize wheels, slot machines and scratch cards, with physical prizes, digital prizes and LINE POINTS.

AIM friend linking settings screen: linking question list and phone preview

01 Account linking

Turn anonymous friends into known ones

  • OTP verification: verify phone numbers by text message to confirm each friend's identity.
  • Exclusive menu: once linked, friends get a VIP-style exclusive rich menu.
  • Flexible questions: you decide what to ask during linking.

With real identities, your ads, campaigns and services hit the mark, and you can find your most promising segments.

AIM MGM friend referral campaign list showing each campaign's status, dates, share rate and number of new friends

02 MGM referrals

Let your friends find you more friends

  • Custom campaign pages: every MGM campaign has its own theme.
  • Qualifying rules: count a referral when someone adds you as a friend, or only after they also complete a task.
  • Tiered rewards: unlock different gifts for inviting 3, 5 or 8 people.
  • Complete reports: share rates and new friend counts at a glance.
AIM quick quiz settings screen: question list and phone preview

03 Sharing · 04 Surveys · 05 Quizzes

Every interaction leaves a tag

  • Campaign sharing: friends share the campaign page and get people talking; top promoters unlock surprises in stages.
  • Surveys: many question types and rules, with answers tagged automatically and response sources tracked.
  • Quick quizzes: a countdown challenge that records where challengers came from, results and a list of participants.
Three phones side by side showing AIM raffle games: a lucky wheel, a lucky slot machine and a lucky scratch card

06 Lucky draws

Wheel, slots, scratch cards: one click

  • Multiple games: every game comes with a full themed design.
  • Flexible prizes: choose physical prizes, digital prizes or LINE Point Connect.
  • Chained activities: run a draw after a survey or task, then lead straight on to the next activity.

Case study · Retail apparel

+86%

Average new friends per dayDaily growth rate during the MGM campaign

Lucky draws plus MGM drove 86% more new friends a day

A retail apparel brand used a lucky draw to bring friends in, then invited them to refer others to unlock more rewards. Average daily unblocks also grew 92% during the campaign.

Read the case study

More activity modules on the way

Basic plans can add new activities at any time, and enterprise customers can request custom development by ESi.

Contact us

Leave your contact details and an ESi specialist will get in touch soon.

Book a consultation
Add ESi on LINE (opens in a new window)