CDP in 9 minutes: turn customer data into revenue growth and marketing that takes off
Leading companies choose the ESi CDP
Does managing members feel like this?
Data that doesn't flow is like money locked in separate safes whose combinations you've forgotten.
Data silos hide the full member picture
Your POS, website and LINE back office each hold separate data. You can't tell if the online visitor who browses but never buys is a VIP in your stores, so opportunities slip away.
Marketing by guesswork
Without audience segments, every member gets the same promotion. The result: people who don't need it are annoyed and block you, while those ready to buy never see an offer made for them.
Ad spend keeps getting pricier
You can't exclude customers who have already bought, so ad budget is wasted. Without systematic segment analysis, ROAS is hard to improve and acquisition costs climb year after year.
All-in-one integration
Every marketing tool on one platform
- Multiple channels: LINE, email, SMS, web push and pop-ups all live in the CDP. No switching platforms or re-importing lists.
- Automatic ad audience uploads: Google, Meta and LINE ad audiences update on a schedule, without asking IT to pull lists.
- Let the system do the repetitive work: like having a senior data analyst on the team who works 24 hours a day.
Powerful features for every business need
Member segmentation and tagging
Automatic tagging and click-based tagging identify member browsing behavior, so you can quickly pick an audience for push messages and always know what members need.
RFM member value model
Understand your high-value members' spending, activate promising members, win back lapsed and dormant customers, and raise customer lifetime value (LTV/CLV).
AI tagging and product recommendations
AI models tag customers by preference and deliver personalized product recommendations, creating more chances to buy and saving design time.
Smart send tools
Smart send tools reach each member at the time they're most likely to open, through the most effective channel, so conversion rises and no message is wasted.
Marketing automation tools
Run campaigns automatically, cut tedious repetitive work, and improve both marketing efficiency and conversion rates.
Personalized pop-ups
Catch visitors about to leave with a compelling message, recover traffic you would have lost and create more chances to convert.
Smarter decisions, no wasted budget
- AI-powered, tailor-made member services build long-term value and loyalty.
- Understand each customer's changing profile and preferences, so marketing decisions rest on evidence.
- Create seamless personalized experiences and move from automation to intelligent marketing.
Real, visible change once data is unified
- Online revenue growthMother-and-baby brand case
- +140%
- Annual revenue growthLuxury apparel case
- +31.1%
- Average order value growthLuxury apparel case
- +17.7%
What our clients say
Since adopting the CDP platform, annual revenue has grown 31.1% and average order value 17.7%!
By integrating online and offline resources and analyzing the data, we increased quarterly revenue by 21%.
Much of the work we used to do by hand now runs automatically through scenario settings.
Why companies choose ESi Technology
- FoundedStarted with enterprise applications, now focused on MarTech
- 2006
- ConsultantsCDP, SharePoint, Dynamics 365, Sitecore, Adobe and more
- 170+
- ClientsServed across all of our solutions
- 200+
- Vendor partnersMicrosoft, Sitecore, Adobe, LINE, Google, Optimizely
- 6
Built for many scenarios and business needs
E-commerce
Raise repeat purchases with AI product recommendations, event-triggered pop-ups that keep visitors from bouncing, and automated abandoned-cart reminders that lift overall conversion.
Financial services
Analyze customer behavior in real time, recommend the right financial products, and send automated reminders so customers don't drop out of account opening.
Retail
Unify offline and online data, connect members across OMO omnichannel touchpoints, optimize inventory and marketing strategy, and build a second revenue growth curve.
Ready to wake up your member data?
Flexible plans for businesses of every size. Tell us how many members and channels you have, and a consultant will recommend your first step.
FAQ
Does a CDP platform need a technical team?
No. The ESi CDP platform is designed to be simple and easy to use, with no technical background required. After launch, our customer success team and operations staff are there to support you.
How is my member data kept secure?
ESi Technology is ISO 27001 certified, meeting international standards and strengthening information security to protect confidential data and guard against security risks. More financial and insurance clients name us than any other vendor in the market.
What is the difference between a CDP and a CRM?
A CDP focuses on unifying customer data (behavior, preferences, transactions) from multiple channels into a complete customer profile that supports personalized marketing and data analysis.
A CRM tracks what happens after contact with people. It is mainly used to manage customer interactions, with a focus on relationship maintenance and customer management.
What data can I see after implementing a CDP?
You can track member behavior, including purchases and browsing, see the delivery status and conversions of each marketing tool, and even track traffic sources and product popularity. Advanced data is also available, such as changes in high-value users and dormant customers.
Contact us today
Leave your contact details and one of our consultants will get back to you shortly.
- Phone: +886-2-2515-5633
- Fax: +886-2-2515-6535
- Email: sales@esi-tech.net
