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Gartner 2020 DXP Magic Quadrant
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Contents
- A closer look: what does the DXP evaluation actually measure?
- What is a Digital eXperience Platform?
- DXP: digital experience platform
- More news
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- Double 11 member marketing strategy: how to use a CDP to boost conversion
- Putting sustainability into practice: ESi holds a beach cleanup
Gartner DXP Magic Quadrant
In January 2020, Gartner published its latest Magic Quadrant for DXP (Digital Experience Platforms), in which Adobe and Sitecore both remain in the Leaders quadrant.
Starting this year, Gartner’s DXP evaluation has replaced the traditional WCM evaluation. Gartner considers WCM solutions mature: every vendor’s content management solution has reached a certain level of maturity and completeness, so evaluating each WCM product feature by feature no longer really distinguishes one solution from another. Instead, enhancing the customer experience is where solutions should focus in the future.
The DXP evaluation therefore focuses on whether a platform can deliver a more complete “digital experience” to the users it interacts with.
Source: Gartner
A closer look: what does the DXP evaluation actually measure?
What is a Digital eXperience Platform?
DXP: digital experience platform
According to Gartner’s definition, a DXP is an integrated platform that can deliver consistent, secure and personalized information to large numbers of customers across multiple digital channels. Companies use it to build and deploy digital channels such as websites, portals, apps and instant messaging (IM) whose experiences can be optimized continuously. A DXP must also let personalized front-end content remember visitors’ responses at different touchpoints so it can offer refined, non-repetitive interactions.
DXPs are generally integrated applications that include capabilities such as a content management platform, search engine, personalization, back-end system and data integration, back-end collaboration, workflow engine, interaction analytics, mobile support and multichannel integration, to meet the functional requirements of a DXP.
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